About Us

Everything we do starts with you: The products we make, our customer service, the brands we partner with and the content we create. Ultimately you call the shots around here and that’s the way we like it.

ALLOW US TO INTRODUCE OURSELVES

In 2017 we created thefabshop because we loved connecting, curating, and designing things that made people happy. In just 2 years a lot has changed, but why we do what we do and who we are hasn’t. Since then we've rebranded and relaunched in summer 2019 as shopfab.co. At our core we are and have always been optimists who aspire to be better than great and less than perfect and firmly believe that being upside down is much more fun than being right side up.

WHAT FAB LOOKS (& FEELS!) LIKE

F.A.B. comes in many forms—Fashion, Accessories, Beauty… Fearless, Ambitious, Bold... Fun, Affordable, Beneficial—and we believe it sparks creativity, connects people, and makes us more confident. It lives inside of all of us, sometimes it just needs a little encouragement. So we create and curate products to inspire it.

AN INCLUSIVE KIND OF FAB

Gone are the days of Fab meaning exclusive and elusive. We think it’s defined by championing others and supporting individuality. We’re consistently teaming up with independent artists and companies to celebrate you and your unique brand of fabulous.